Jenetic Marketing Group
How has consumer behavior shifted in the digital age? Consumer behavior has shifted from passive consumption to intentional engagement.
People are more informed, more skeptical, and more values-driven. They expect transparency, personalization, and real connection—not just ads. Relational marketing now influences decisions as much as price or convenience.
What strategies are you using to create more authentic brand connections?A go-to strategy that we’ve used is to center storytelling over selling. In the words of Seth Godin, “People buy people” and the more our brand clients can relate with their audience, the more likely higher sales will follow.
What advice would you give to aspiring marketers today?Learn the fundamentals, but lead with curiosity and integrity. Algorithms change. Platforms evolve. But understanding people, and building trust never go out of style. Focus on strategy, not shortcuts—and remember that good marketing serves, not manipulates.
Disclaimer: The information contained in this Business Profile, including any external links, is provided on an “as is” basis with no guarantees of completeness, accuracy, usefulness or timeliness. Digital Champions does not verify business information provided and assumes no responsibility or liability for its accuracy. Digital Champions does not endorse any business listed in this directory.
Latest Brief
