On Advertising Champions, our host Tony Stanol interviews bright and engaging members of the digital advertising and media community. On this segment, Tony speaks with Andy Friedman of Chicago Fractional CMO.
Botique fractional marketing practice providing part-time or temporary marketing leadership for small and mid-sized companies.
We specialize in these industries: SaaS/software, publishing, foodservice and medical devices. Strong background with international marketing.
What is your BEST service?
Branding.
How do you define success?
When we can help a company meet its business goals, we’ve had a successful engagement. That typically involves lead acquisition, sales generation, market perception and creation of digital assets.
How did you get started in your field or work?
Longtime CMO for companies in a variety of industries.
What’s one thing we should know that makes your company unique?
We are conversant in all aspects of marketing execution as well as strategy. This gives us an advantage when it comes to seeing through a plan.
Additionally, we have a deep background in marketing internationally, especially in Europe and the UK.
What was the biggest obstacle you had to overcome in your business?
Previously, it was learning how to operate with staff, customers and leads from countries like Italy, Germany and the UK. It required a whole different mindset and approach. This long process was ultimately worth it.
