On Advertising Champions, our host Tony Stanol interviews bright and engaging members of the digital advertising and media community. On this segment, Tony speaks with Gina Tabasso of Barracuda B2B Marketing.
Helping manufacturing, trade, industrial, distribution, technology, and B2B companies fill the funnel and grow in an evolving market through strategic and innovative marketing operations solutions.
How do you define success?
If I create a comprehensive marketing strategy for my client that is tailored to their industry and clients then implement that strategy with tactics that see results and an ROI. This includes implementation of a CRM and marketing automation, SEO, content and lead gen to fill and nurture the funnel. When the conversions happen, it’s time to celebrate!
How did you get started in your field or work?
My first job out of college was as an advertising copywriter with a manufacturer of vibration analysis equipment for large rotating machinery.
What’s one thing we should know that makes your company unique?
Gina Tabasso, Barracuda B2B Marketing, is a Lean Six Sigma manufacturing-minded business development strategist who helps B2B, manufacturing, trade, industrial, and distribution companies grow. Here’s how we’re different from every other B2B marketing company on the planet that claims to “specialize” in industrial marketing:
- More than 30 years in-house with manufacturing, distribution and trade companies
- Worked for the Ohio Manufacturing Extension Partnership (MEP)
- Lean Six Sigma Yellow and Green Belts with Black to be earned in 2024
- Completed six Lean Six Sigma projects and applies this methodology to her marketing process
- Welding certified
- Managed American Machinist, Welding Design and Fabrication, Gases & Welding Distributor, and Construction News
- Understands milling, drilling, boring, lathing, CNCs, EDMs, RAMs, CMMs, cobots, robots, tolerances and more
- More than 30 years in marketing, specializing in strategy, content, SEO, and CRM implementation
- Taught college and did training for more than 20 years
- Worked as a consultant in the manufacturing space for about 5 years
- Sandler Bronze Certification & Sales Mastery
- National Utilities Refund audits
What was the biggest obstacle you had to overcome in your business?
The decision to go out on my own and take a risk then be patient trying to build the business and land my first clients. I had to give myself a longer runway than the 90 days I originally planned.
