Advertising Champions with Juan Jose Valera of Brand Strategies

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On Advertising Champions, our host Tony Stanol interviews bright and engaging members of the digital advertising and media community. On this segment, Tony speaks with Juan Jose Valera of Advertising Champions with Juan Jose Valera of Brand Strategies.

BDO MW is an agency that has all the resources of a big network but is able to adapt to the needs of medium/small size brands.

How do you define success?

Our clients’ business grows.

How did you get started in your field or work?

I became a qualitative researcher specialized in the US Hispanic market.

What’s one thing we should know that makes your company unique?

The culture; the integration and collaboration that results in strongly integrated campaigns.

What was the biggest obstacle you had to overcome in your business?

The client’s inertia to cut budget from Branding at the times when most necessary is to invest in it.

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