Join us on “Marketing Champions,” where our host connects with media experts from coast to coast every week. Dive deep into compelling conversations that explore the latest trends, groundbreaking strategies, and transformative innovations driving the marketing industry forward. Today, our host, Brad Nimmons, spoke with Gordon Borrell.
Gordon Borrell
Founder and CEO of Borrell Associates Inc.
Website Address: https://borrell.ai
Short company description:
Founded in 2001, Borrell is an ad-tracking firm that works with hundreds of companies across the US, including agencies, media companies, large Internet pureplay companies, financial analysts, and trade associations.
How did you get started in your field of work?
Began as a reporter (storyteller), then headline writer, then realized what created sustainability for journalism wasn’t writing, but advertising.
What is one tip that you would give when it comes to marketing?
Be relentless.
The biggest change in marketing that you see coming in the next 5 years is?
Fast-enough adoption of AI without creating a major faux pas that collapses your business.
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