Keene Lane Co

Industry: Advertising / Marketing

Business Size: 1-4

Phone: (850) 774-7745

Address:
116 Seminole Road
Atlantic Beach, FL 32233

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About Keene Lane CoKeene Lane Co. empowers businesses and teams by aligning people, processes, and technology (including AI) to simplify marketing operations and drive sustainable growth. We help marketing teams go from chaos to clarity—with a focus on execution, not just strategy. We meet clients where they are and provide consulting, team training and workshops. We are a HubSpot Solutions Partner, Certified Canva Agency Partner and Certified Canva Enterprise Trainer.

What differentiates you from the competition?We bridge the gap between strategy and execution with personalized, hands-on support that aligns people, processes, and tech (including AI). We seek to empower and educate our clients and anyone who attends our trainings or workshops.

What are your top selling services or products that your company offers?We use a proven framework to align people, process, and tech (including AI) to build tailored, scalable marketing systems clients can actually sustain. We are a HubSpot Solutions Partner, Certified Canva Agency Partner and Enterprise Trainer.

If you had one message to get across to future customers, what would it be?You deserve to feel empowered, not overwhelmed. We simplify your marketing systems so you can focus on what you do best—and create the greatest impact.

What is the biggest marketing challenge that you will face in the upcoming year?Educating businesses on the value of marketing operations as a long-term growth driver—not just a one-time fix.

How has consumer behavior shifted in the digital age? Consumers now crave authenticity, transparency, and efficiency. They’re more informed, selective, and value experiences that feel personal and aligned with their values—especially from service-based businesses.

What strategies are you using to create more authentic brand connections? We lead with story-driven content, simplified messaging, and human-first systems. By aligning people, process, and tech (including AI), we help brands show up consistently, connect deeply, and build real trust—without sounding like robots.

How do you measure the effectiveness of your marketing initiatives? We look at both the data and the experience. Metrics like lead quality, funnel conversion, and engagement are key—but so are client confidence, team alignment, and clarity in execution. Results only matter if they’re repeatable.

What trends are shaping the future of advertising? AI personalization, ethical automation, and values-based storytelling. The future belongs to brands that can balance efficiency with empathy—and use tech to deepen human connection.

How are you integrating AI or automation into your campaigns? We use AI to streamline content creation, automate lead nurturing, and power smarter segmentation—while always keeping human insight in the loop. It’s about saving time and strengthening brand alignment.

What advice would you give to aspiring marketers today? Master the fundamentals—clear messaging, strong systems, and real relationships—before chasing trends. Learn how to think strategically and always stay curious. The tools will change, but clarity and connection never go out of style.

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