Unity Marketing
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About Unity MarketingPamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. She founded research firm Unity Marketing in 1992 and is affiliated with Affluent Consumer Research Company. Pam leads with research to provide brands with actionable insights into the minds of their most profitable, high-potential customers.
What differentiates you from the competition?Extensive experience studying the affluent luxury consumers, especially the next-generations HENRYs (high-earners-not-rich-yet)
What are your top selling services or products that your company offers?Consulting, speaking and market research engagements
If you had one message to get across to future customers, what would it be?A brand marketer can NEVER know enough about their consumers who are in a state of constant evolution.
What is the biggest marketing challenge that you will face in the upcoming year?Geo-political and economic challenges that are disrupting the lifestyles of luxury consumers and the brands that depend upon them.
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