On Advertising Champions, our host Tony Stanol interviews bright and engaging members of the digital advertising and media community. On this segment, Tony speaks with David Einstein of Efficio Digital Marketing.
Efficio Digital is part of the largest indoor billboard network in North America. We serve Sarasota County, connecting local businesses to their customers through our network of business locations that have installed our Indoor Digital Billboards. Efficio Digital also offers a variety of multi-channel digital marketing solutions across the US.
What is your BEST service?
Branding.
How do you define success?
Success is doing what you’re passionate about, making an impact, and enjoying the journey.
How did you get started in your field or work?
We had a television and radio studio at my high school and we broadcast to the local market over cable. I asked my teacher how to make money in this business and he said sales. I was naturally quite entrepreneurial and enjoyed sales even at a young age, so that was the career I chose and I’ve been working in that business ever since.
What’s one thing we should know that makes your company unique?
Our indoor, full-motion billboard advertising network offers Sarasota area businesses the most memorable medium available (video), and the most unique and cost-efficient way to target and brand to their customers where they work, shop, eat, and play.
Success in business starts at the top – meaning the top of the sales funnel with branding. Branding creates trust, credibility, and top-of-mind awareness. Video ads are the most memorable in all media, utilizing more of our senses than any other with site, sound, motion, and emotion.
What was the biggest obstacle you had to overcome in your business?
Ramping up the network. Before I could offer advertising and branding on my network, I had to build it, which took time and resources.
