On Advertising Champions, our host Tony Stanol interviews bright and engaging members of the digital advertising and media community. On this segment, Tony speaks with Judy Franks of Northwestern University.
Northwestern University is an elite institution where Integrated Marketing Communications was founded by the late Professor Don E. Schultz. Today, the IMC degree programs span all student populations– from undergraduates to seasoned professionals. The program touches upon the timeless principles of world-class, consumer-centered marketing with the timely advances in today’s digitally enabled landscape.
How do you define success?
Success is reaching a point in your life and your career where/when you can focus on the things that bring you joy. You do what you love to do by conscious choice rather than necessity.
How did you get started in your field or work?: I was laid off from my agency job and I pivoted into academia and consulting. It was the best mishap of my life!
What’s one thing we should know that makes your company unique?
At Northwestern, we teach at the intersection of timely and timeless–marrying theory with practice. This has made me a better marketer and a better educator.
What was the biggest obstacle you had to overcome in your business?
Two things:
- The divide between scholars and practitioners.
- The obsession with the next new shiny object
