On Media Champions, our host Greg Kirkham speaks with experts and professionals from across the country operating in the media space. In this segment, Greg speaks with Alexandra Taylor of Zalea Management.
Short company description:
Zalea Management is a social media marketing agency that helps business owners grow their business through social media.
We specialize in social media management, branding & strategy services, content creation, and coaching business owners in how to create a successful strategy on social media to grow their business.
What is your BEST service?: Social media
What was your first job in Media?: A marketing & sales coordinator role at a local startup in Nashville.
What is the biggest change in marketing that you see coming in the next 2 years?: Marketing being primarily focused on social media with an emphasis on creating authentic relatable content as many people are starting to see the cons of social media and trying to distance themselves from it.
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?: An outside ad agency is going to provide you with much more experience as they are managing multiple businesses yet still able to personalize it to you. I also feel majority of outside ad agencies are more passionate about their goals in helping businesses as they get to do it all the time.
What is one tip that you would give when it comes to digital marketing?: One tip I would give is don’t be afraid to collaborate with other companies or brands. This can help with getting more of a reach and providing value for value for both people.
What percent of your advertising service offerings does traditional media buying make up?*: 60%
