On Media Champions, our host Greg Kirkham speaks with experts and professionals from across the country operating in the media space. In this segment, Greg speaks with Eric Holder of ISP.
Founded in 2005, ISP began as a boutique SEO agency that has now grown to encompass Cloud and AI tools for digital strategy.
What is your BEST service?
Digital (SEO, SEM, PPC)
What was your first job in Media?
Public Relations.
What is the biggest change in marketing that you see coming in the next 2 years?
AI.
List any trade organizations or groups that you belong to, if any:
Artificial Intelligence, Machine Learning, Data Science, JavaScript, Gen AI, Data Scientist, Analys; Knowledge Graphs, LLMs and Semantic AIt.
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
Having been on both the agency and client side, it’s very clear as the agency there is more risk taking and a bolder approach.
What is one tip that you would give when it comes to digital marketing?
Devote 8 hours a week to learning.
What percent of your advertising service offerings does traditional media buying make up?
10.
